The cult of the selfie is no longer confined to teenagers pouting seductively into their bathroom mirrors: a young daredevil, known only as Christian, has taken it to a new level by recording himself being chased by enraged, rampaging bulls during a bull run in Baytown, Texas.
Dangerous selfie as man does bull run
A man has filmed himself running Houston's Great Bull Run, in what some people believe to be one of the most dangerous selfies ever taken.
According to its website, the Great Bull Run (grab life by the horns!) promises participants the "experience and rush of a lifetime" as they sprint down a 400 metre track, running away from 24 bulls that weigh nearly 700 kilograms each. It attracted about 3500 thrill-seekers this year.
An onlooker uploaded a photo of Christian taking the selfie to Reddit on Monday under the title "Selfie level 11 achieved", which indicates the level of danger involved in the stunt. It has already attracted more than 500 comments.
The crazy stunt has prompted other users to mock the rating system, with another Reddit user altering Christian's photograph to a "level 12" selfie by digitally adding in a child also running from the bulls.
Christian's own video begins with a crowd of people counting down from 10 before the bulls charge at a group. A few seconds in, someone can be heard screaming: "Woo! 36 bulls!", while a stampede of the beasts follows the crowd.
Christian continues to scream and run, huffing and puffing as he attempts to outrun the massive beasts.
One man is trampled during the stampede, and the video shows crowds gathering around him. It was later reported that Hugo Soto suffered a concussion and bruises to his face and arms after a bull pushed into his back, sending him to the ground.
Mr Soto told San Antonio News he was the only thrill-seeker to be taken to the hospital from the run.
"The bull pushed me in the back, and I fell down and cut my head and the rest of the bulls ran by," Mr Soto said.
He was treated at the Houston Methodist San Jacinto Hospital in Baytown, Texas. Amazingly, despite the run-in, he is already planning to attend the Spanish Bull Run.
Christian's video is just one of a slew of impressive selfies that have circulated the web.
In February last year, a Swiss Air Force pilot uploaded one of himself in a jet above snow-capped mountains. NASA astronaut Mike Hopkins also took an impressive space selfie on Christmas Eve, which showed the Earth behind him.
More recently, plane crash survivor Ferdinand Puentes took a snap of himself smiling in the water with a life jacket just moments after the plane he was in landed in the ocean during an emergency.
Although Australians may not be able to claim having the best extreme selfie, we can claim owning the word.
According to the Oxford Dictionary, the word selfie originated in Australia with a young drunk first using the word to describe a self-portrait photograph more than a decade ago.
Oxford Dictionaries said last year that in mid-September 2002, an Australian wrote on ABC online: "Um, drunk at a mates 21st, I tripped ofer [sic] and landed lip first (with front teeth coming a very close second) on a set of steps. I had a hole about 1cm long right through my bottom lip. And sorry about the focus, it was a selfie."
With Ben Grubb