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Google's Drive to dominate your digital life

Google Drive has launched, but not everyone can access it yet.

Google Drive has launched, but not everyone can access it yet.

Google is hoping to build the world's largest digital filing cabinet in the latest attempt to deepen people's dependence on its services.

The internet search leader began its pursuit of the audacious goal on Tuesday with the much-anticipated debut of Google Drive, a product that stores personal documents, photos, videos and a wide range of other digital content on Google's computers.

With the files kept in massive data centres, users will be able to call up the information on their smartphones, tablet computers, laptops and just about any other internet-connected device.

Content can also be shared more easily among friends, family and co-workers by sending links to the information instead of emailing large attachments.

Google Drive is offering the first five gigabytes of storage per account for free. Additional storage will be sold for prices starting at $US2.49 a month for 25 gigabytes up to $US49.99 a month for one terabyte, which is equivalent to five laptops with 200-gigabyte drives.

The service is initially available for installation on Windows-based computers, Mac computers, laptops running on Google's Chrome operating system and smartphones powered by Google's Android software. A version compatible with Apple's hot-selling iPhone and iPad is due in the next few weeks.

It may be several weeks before Google Drive is available throughout the world.

Offering online storage is part of a technological shift away from storing personal files on a single machine in a home or office to entrusting them to computing hubs accessible just about any time at any place with internet access. The concept has become popularly known as "cloud computing".

For all its technological know-how, Google is a late arrival in what is shaping up into the internet's version of storage wars. Other combatants with a head start include two other technology heavyweights, Apple and Microsoft, and pioneering start-ups such as Dropbox and Box.

Google is hoping to further differentiate its storage service by equipping it with more convenient and powerful tools. Google Drive will draw upon the company's expertise in internet technology for text and images to make it easier to find data quickly. It also includes optical character recognition that can search for specific words contained in scanned newspapers or other sources.

Google, which is based in Mountain View, California, is entering the fray five years after word first leaked out that the company was developing an online file storage service, then called Gdrive. It never came to fruition. In a blog post on Tuesday, Google poked fun at itself for taking so long, likening Google Drive's announcement to the sighting of the Loch Ness monster.

But Google still has plenty of time and, more importantly, plenty of firepower to topple the competition, Gartner analyst Michael Gartenberg said.

"This puts Google into the heart of the battle," he said. "We are entering this era where the personal cloud is going to be more important than the personal computer, so to remain relevant Google needed a service like this."

It marks Google's second foray into online storage. Following Apple's lead, Google last November opened a music store that included free storage for up to 20,000 songs per user.

Google Drive is starting out by undercutting the five-year-old Dropbox, which has emerged as an early leader in online storage by attracting more than 50 million users who collectively sync about 1 billion files every two days.

Dropbox, which is based in San Francisco, offers only two gigabytes of free storage - less than half of the amount offered by Google Drive - and sells 100 gigabytes for $US20 per month or $US200 annually.

Google Drive, by contrast, is going to charge only $US5 per month, or $US60 annually, for 100 gigabytes of storage.

Apple's iCloud service, which is designed for owners of the company's mobile devices and computers, also offers five gigabytes of free storage and charges $US100 annually for 50 gigabytes of storage.

Microsoft's SkyDrive offers seven gigabytes to 25 gigabytes of free storage, depending on when the user signed up for the service. In a move that may have been driven by Google Drive, Microsoft announced on Monday that SkyDrive will sell 100 gigabytes of storage for $US50 annually.

Dropbox indicated it was counting on its unwavering focus on online storage to fend off Google, which has diversified from internet search into email, photo sharing, social networking, online video and smartphones.

"Companies of all shapes and sizes have tossed in their hats over the years, but we've stayed ahead by building the best possible experience and making a product that millions of people love," Dropbox said in statement.

Dropbox, started in 2007 by two graduates from the Massachusetts Institute of Technology, is backed by $US257 million in venture capital. Google ended March with more than $US49 billion in the bank.

But Google's deep pockets have not always been enough for the company to overcome the early lead of smaller companies that carved out new niches on the internet. For instance, Google has not been able to build an online social network to surpass that of Facebook, despite years of trying.

It is still trying to mount more serious challenges to online review site Yelp and online coupon service Groupon.

Besides money, Google also has the advantage of being able to dangle the storage service in front of the more than 1 billion people who already use its internet search engine or other popular products that include Gmail, its YouTube video site, online software suite Google Docs, social networking service Google Plus and smartphones running on Android.

All those services have required users to entrust Google with valuable insights into their personal interests and intimate details about their lives. If Google Drive takes off, the company will become a bigger custodian of sensitive data. Privacy watchdogs fear Google already knows too much, but Mr Gartenberg doubts those concerns will undermine Google Drive.

"A lot of people already trust Google," he said. "If you already feel comfortable using Google's services, then you will probably use Google Drive, too."



  • If you know a John Connor can you please make sure he is safe !

    Computers storing all our information. With the same computers analysing them looking for audio and image clues on what say, are wearing, have in the image with us, facial recognition to see who we are with. The next generation of computers will be programmed to automatically decide what to do with that information. Perhaps deny us access to our bank, entry into transport systems, who knows.

    I'm off to the pub to play two-up with the old diggers while I can.

    a don
    not telling
    Date and time
    April 25, 2012, 9:52AM
    • If you don't like their idea, don't use it. Easy A.

      I don't watch Today Tonight
      Date and time
      April 25, 2012, 11:34AM
  • get out...get out while you still can

    Date and time
    April 25, 2012, 9:57AM
    • One must be a nut to store important documents, photos etc outside ones own storage device. What about USB memory stick or 2.5 inch hard disk (USB too)?
      Has anyone considered that certain agencies will have an interrupted access to the files? Has anyone considered privacy?
      Facebook, Twitter, Google - thanks, no.

      Date and time
      April 25, 2012, 10:02AM
      • I've got a 100GB Dropbox account. The way the services work is that there's a copy of all of your files stored on all of your local machines, and is also stored on the server. When you make a change to the file on one, or add an extra file, it automatically updates to all of your machines. If you have a desktop and laptop, and working on documents, it saves you having to copy every file you change from 1 machine to the other. The files are always accessible from your phone or tablet if needed. It's a great backup too - What if there's a fire at your house? External HDDs will be destroyed as well. Dropbox stores unlimited amounts of backups of your changed files from the last 30 days. Change a file. Realise 10 days later you deleted a wrong portion. Go back in and retrieve the deleted portion.

        Regarding agencies accessing the data. The way Dropbox works, they give no one access unless there is a court order to hand over your files to law enforcement agencies.

        Date and time
        April 25, 2012, 11:33AM
      • In fact, as an US company Google it is subject to the US Patriot Act and can be subpoenad to provide any information to US Government agencies, even if that information is stored in their data centres in other countries.

        Date and time
        April 25, 2012, 1:52PM
      • Yes you are right. External hard disk, a set of drawers and the odd shoebox plus a safe deposit envelope at a bank is less risky than putting your private stuff on google.

        Date and time
        April 25, 2012, 3:14PM
      • Trouble is, what happens when your storage devices fail? It has happened to all my family at some point. Old CD's with photos have deteriorated, thumbdrives have failed and hard drives have *definitely* failed leading to the loss of photographs and uni work.

        What about theft? Fire? Have 3 USB drives in your house if there is a fire isn't going to do much good.

        I don't necessarily agree with Google's privacy policy, esp since they "simplified" it (ie, took out the need for court orders and made it simply "requests under applicable laws"), however my opinion is that if it is not backed up in at least 3 different places, with at least one of those being offsite, it doesn't exist.

        Mr Wowtrousers
        Date and time
        April 25, 2012, 6:08PM
      • I store photos on external drives, DVDs and online with Smugmug, who partner with Amazon to store photos and video on their servers. It's good to backup online, you can't always grab what you need during a fire, earthquake, flood etc..

        Date and time
        April 26, 2012, 12:03AM
    • Makes me long for the days of Yahoo Briefcase.

      Date and time
      April 25, 2012, 10:07AM

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