Instagram has formally updated its Terms of Service, making changes based on user feedback.
The photo sharing site, which Facebook purchased in April, introduced its plans for new terms of service on Monday.
Even after Instagram's co-founder Kevin Systrom tried to clarify the changes — including the fact that Instagram wouldn't be using user photos in ads — prominent brands and users still expressed their dissatisfaction with the updated terms.
In a post, Systrom writes:
"Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here."
Systrom also says in the future, rather than trying to "obtain permission from you to introduce possible advertising products we have not yet developed", the service will work on completing its plans first and going to users to "explain how we would like for our advertising business to work".
On an early read of the new Terms of Service, here's the quote that jumps out:
"Instagram has no intention of selling your photos, and we never did. We don't own your photos – you do."
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