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Instagram updates terms of service after backlash

Date

Christina Warren

Instagram

Instagram

This post was originally published on Mashable.

Instagram has formally updated its Terms of Service, making changes based on user feedback.

The photo sharing site, which Facebook purchased in April, introduced its plans for new terms of service on Monday.

Users reacted negatively to the new terms, threatening to boycott the service and delete accounts if the terms weren't amended.

Even after Instagram's co-founder Kevin Systrom tried to clarify the changes — including the fact that Instagram wouldn't be using user photos in ads — prominent brands and users still expressed their dissatisfaction with the updated terms.

Today, Instagram is trying again. The company posted a new entry to its blog, outlining its "new" new Terms of Service, which include some changes that should appease its most vocal critics.

In a post, Systrom writes:

"Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here."

Systrom also says in the future, rather than trying to "obtain permission from you to introduce possible advertising products we have not yet developed", the service will work on completing its plans first and going to users to "explain how we would like for our advertising business to work".

On an early read of the new Terms of Service, here's the quote that jumps out:

"Instagram has no intention of selling your photos, and we never did. We don't own your photos – you do."

Mashable is the largest independent news source covering digital culture, social media and technology.

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