Revamped Myspace faces problems with music rights
Ambassador ... Justin Timberlake's page on the new MySpace.
Last week, Justin Timberlake's new song, Suit & Tie, did double promotional duty. Not only was it a teaser for Timberlake's latest album, but it also served as an introduction for a revamped version of Myspace, the once-mighty social network and music site.
Timberlake is a minority partner in the investor group that bought Myspace for $US35 million in 2011, six years after News Corp. paid $US580 million for it with hopes of dominating the social web. Before long it was eclipsed by Facebook and fell into the dustbin of the internet.
The new Myspace, which like the old MySpace lets people listen to huge numbers of songs for free, has won early praise for its sleek design. But while it has said its intention is to help artists, it may already have a problem with some of the independent record labels that supply much of its content.
Although Myspace boasts the biggest library in digital music — more than 50 million songs, it says — a group representing thousands of small labels says the service is using its members' music without permission.
The group, Merlin, negotiates digital deals on behalf of labels around the world. Charles Caldas, chief executive of Merlin, said its deal with Myspace expired more than a year ago, yet songs from more than 100 of its labels are still available on Myspace, including Beggars Group, Domino and Merge, three of the biggest independents.
"While it's nice that Mr Timberlake is launching his service on this platform, and acting as an advocate for the platform," Caldas said, "on the other hand his peers as artists are being exploited without permission and not getting remuneration for it."
Neda Azarfar, a spokeswoman for Myspace, said the company had decided not to renew its contract with Merlin, and that if songs from its member labels were still on the site, "they were likely uploaded by users" and would be removed if requested by the label.
In December, Myspace.com had 27.4 million unique visitors in the US, according to comScore. That is far from its peak of 76 million in 2008, but for a music industry still struggling for all the business it can get, it is an audience that cannot be ignored.
The industry as a whole is largely supportive of Myspace, which is now seen as an underdog facing long odds. For small labels, though, the licencing situation has brought back uncomfortable memories of the introduction of MySpace's first music service, MySpace Music, in 2008, when deals were cut with the major labels but most independents were left out for more than a year.
"The feeling is not good," said William Crowley, vice president for digital and mobile at eOne Distribution, an independent music distributor that is associated with Merlin.
"Unlicensed services are a source of grave concern," he added, "especially high-profile ones."
The New York Times