If schadenfreude were an Olympic sport, the internet would have already earned a gold medal.
Just how popular has piling on Sochi become? This week, the hashtag #SochiProblems had been mentioned on social media platforms more than "Team USA" "Putin" or "opening ceremony", according to online marketing and monitoring company Digimind.
But the unquestioned star of this Haterade binge has been the aptly-named @SochiProblems Twitter account. Its premise is simple – aggregate and retweet photos showing Sochi's bad side. The content is sometimes sad and disturbing. It's often funny, in a dark sort of way. It's almost always a hit.
The account has boomed to more than 147,000 followers since posting its first tweet on Tuesday. Adding thousands of followers per hour, @SochiProblems has surpassed the official @Sochi2014 account, which had 131,000 followers at the time of writing.
Instead of snowboarding, we've seen putrid tap water. Instead of skiing, we've seen dilapidated hotel rooms still under construction. Instead of bobsledding, we've seen toilets that can't flush paper. And that's not even mentioning the journalist who took to Twitter in hopes of trading three light bulbs (precious commodities at his hotel) for a door handle.
Here's a taste of why @SochiProblems has become so popular:
We paid for 3 Sochi hotel rooms days ago,then left for 2 days on a trip (with the keys!). Came back to find guests living in all 3 rooms.— Ivan Watson (@IvanCNN) February 6, 2014
Hopefully, after Friday's opening ceremony, actual sports – not used-toilet-paper basketball – will be our main topic of conversation.
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