Fashion forward: Google Glass features in the Vogue September issue. Photo: Google+
Apple, Samsung and Google are all developing electronic devices that people wear instead of carry. But Google is getting a jump among the fashion-minded.
The company's smart eyewear Google Glass is worn by models in 12 pages of the 902-page September issue of Vogue. The magazine said it would not release the photos until later this week, but a Google employee posted a snapshot on Google+.
Glass is expected to be available for public purchase early next year, and Google wants to make sure people see the eyewear as something cool rather than nerdy.
Vogue: The September issue features Jennifer Lawrence on the cover.
A Google Glass device fits around the nose and ears similar to regular glasses, but features a small lens on one side. Using a button on the frame and voice commands, users can do most of the things they use their smartphone for, including making calls, taking photos and accessing the web.
The coverage for Glass comes in Vogue's most iconic issue of the year. Last September's issue had a record 916 pages – mostly ads – and featured Lady Gaga on the cover. This year, actress Jennifer Lawrence graces the cover.
"The September issue is the blockbuster month," said Vogue editor Anna Wintour in a video about the new issue. "We want the September issue to be a place where our readers can dream and escape and enjoy fashion in one way they can't any other place ... It's about the best of the best."
The issue, which hits stores this week, comes right before New York Fashion Week from September 5-12.
That's about the time Samsung is reportedly planning to unveil a smart watch with functionality similar to Glass. But it's yet to be seen if Samsung can convince people other than early tech adopters to use a smart watch or if it will be stuck in the calculator-watch set.
While Google currently does not allow ads on Glass apps, the patent has stirred speculation that advertisers could pay per gaze generated on items such as billboards, bus ads and posters. The gaze-tracker could also sense the viewer's emotions and reactions.
The patent application was filed two years ago by Hartmut Neven, a former USC professor, who now oversees engineering at Google.
Los Angeles Times