Apple's CEO Tim Cook took a dig at Microsoft's soon-to-be released Surface tablet during Apple's earnings call on Thursday, referring to it as a "fairly compromised, confusing product".
Microsoft launches Windows 8
Ziming Liang receives one of the first copies of Windows 8 in the world, sold to him by Harvey Norman executive chairman Gerry Harvey at his company's Alexandria store in Sydney. Photo: Supplied/Adam Hollingworth
“I haven’t personally played with a Surface yet,” Tim Cook said in response to a question about the Surface and the competitive landscape in the tablet market overall.
“What we’re reading about it is that it’s a fairly compromised, confusing product.”
Cook went on to suggest that Microsoft and other competitors have failed to make the “hard trade offs” in their tablets that are necessary to make a successful product.
Apple CEO Tim Cook. Photo: Getty Images/AFP
“I could design a car that flies and floats, but I don’t think it would do all those things really well,” he said.
Cook’s remarks were reminiscent of another statement he made earlier this year about why it’s a bad idea to try to make a tablet/laptop hybrid.
“You can converge a toaster and a refrigerator,” he said in April, “but those things are probably not going to be pleasing to the user.”
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