Digital Life

Sony goofs on world's first ultra-HD OLED TV

Sony CEO Kazuo Hirai suffered an embarrassing moment on a giant technology stage on Monday night, introducing the world's first "ultra-HD" TV using organic light-emitting diodes (OLED), only to see the screen go blank as the computer running it had an error.

Hirai stopped mid-speech during his presentation as the screen went blank.

Kazuo Hirai, president and CEO of Sony, looks at a prototype OLED television after the TV lost the video signal during a ...
Kazuo Hirai, president and CEO of Sony, looks at a prototype OLED television after the TV lost the video signal during a Sony news conference at the Consumer Electronics Show in Las Vegas. Photo: Reuters

"This revolutionary TV combines the world's largest OLED display with dazzling 4K resolution, including this beautiful ... interface screen," he said, turning to see the screen show a computer error as chuckles rippled through the crowd.

Hirai carried on with his presentation, at one point looking back at the 56-inch display only to see the error continue.

"Excellent," he said.

A Sony staffer rolled the TV away as he continued.

Hirai said the set is a prototype and didn't announce price or availability. Later, he appeared to be good-natured in a reception for journalists.

AP