A visitor inspects an Apple iPhone 4 at the Apple Worldwide Developers conference in San Francisco in June.
Apple's next iPhone - which some believe will be called the iPhone 5, others the iPhone 4S - is widely expected to be heading to stores in September.
But, as the phone has yet to be released, the rumour mill continues to churn and the latest bit of speculation, this time from the News Corp website AllThingsD.com, now pegs the next iPhone for a late October release.
That report differs from a rumour posted at Gizmodo that US telco AT&T was banning vacation time in the latter part of September so it could handle a new iPhone launch.
Apple, of course, hasn't said when its next iPhone will be released, what it will look like or be called and what features it will include. But there's been speculation on that end too.
Some have said it'll feature a bigger, 4-inch screen, others have said the screen will remain at 3.5-inches.
Multiple blogs have published photos of plastic and rubber cases reportedly for the next iPhone that feature a tapered shape that many believe will be the iPhone's next look, while yet others say the next iPhone will feature the same design as the current model.
Near-field communication - or NFC - technology, for using a phone as a digital wallet at stores equipped to interact with them, is also rumoured to maybe, or maybe not, be a part of the iPhone 5, or 4S.
Pretty much everyone making predictions has bet the next iPhone will be thinner - a pretty safe claim, given that the device has slimmed up some with each iteration so far.
And many also point to an expected inclusion of Apple's A5 dual-core processor to replace the iPhone 4's single-core A4 chip.
The A5 debuted in the iPad 2 and there is also speculation that the processor will be fitted into a new version of the Apple TV before the end of the year as well.