We recommend that you angle the camera away from the bright light source when taking pictures.Apple Support
Remember that undesirable purple haze (or flare, if you will) that pops up in some iPhone 5 photos? Well, Apple Support claims that it's "normal behaviour" for the smartphone's camera.
In response to Gizmodo reader Matt Van Gastel, Apple Support says, "Our engineering team just gave me this information and we recommend that you angle the camera away from the bright light source when taking pictures. The purple flare in the image provided is considered normal behaviour for iPhone 5's camera."
The problem with this response, aside from being reminiscent of Steve Jobs' legendary "Just avoid holding it in that way" response to the iPhone 4's reception issues, is that the haze doesn't only happen when you point the camera at a light source - it occurs in fairly normal photographic settings.
The source of the purplish glow is not yet confirmed. There is speculation that the problem is due to a new coating on the iPhone 5's camera, while some photographers claim that it might just be one of those issues that happen to cheaper cameras.
In any case, if you're seeing this issue with your iPhone 5, don't hope for a replacement. The world according to Apple is, apparently, simply a bit more purple than you imagined.
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