Music-streaming site Spotify is headed down under, offering access to 16 million songs for free if the user puts up with "occasional advertising".
The Sweden-based popular service - which came to the US in the summer of 2011 - will be bringing its platform of more than 16 million tracks to Australia and New Zealand. The move highlights Spotify's aggressive growth strategy of expanding into new markets.
Unlike its initial offering in the US which featured only six months of free unlimited access, users in Australia and New Zealand will have full access to Spotify indefinitely.
Those who don't want any ads can pay $6.99 a month, while the $11.99 a month "Spotify Premium" package includes extra features such as offline listening.
Although Spotify recently launched in Germany, it has yet to debut in certain regions, including Latin America and Canada. Competitors such as Rdio, which is already popular in Brazil and Canada, and Sony Music Unlimited, which has currently the broadest international availability, are already mainstays in Australia and New Zealand.
However, there is no denying that Spotify has its sights set on global growth.
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