A confronting new road safety campaign from New Zealand has gone viral.
“Mistakes” is the latest New Zealand Transport Agency advertisement targeting speeding drivers. The 60 second video aims to reduce deaths and injuries caused by speeding and has already amassed more than 2 million hits on YouTube.
The powerful advert shows two cars moments before an imminent high-speed collision. Using a time freeze, both drivers get out of their vehicles and consider their actions leading up to the crash.
“We usually get to learn from our mistakes; but not when driving – the road is an exception. Even the smallest of mistakes on the road can cost us our life, or someone else’s,” the New Zealand Transport Agency website says.
“No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.”
It’s not the first time the transport agency has struck a chord with audiences through its safety campaigns.
Last year, the agency used humour to get the drug-driving message across, with three Maori children arguing which of their dads drives best while “blazed”.
In 2011, the agency employed a similar strategy on drink-driving among younger audiences.