White Night Wonderland
Giant white letters for the festival, on Princes Bridge. Photo by Mal Fairclough.
The roaring success of Melbourne's inaugural White Night cultural festival in drawing huge crowds to the CBD could see the event expanded in coming years, organisers say.
Premier Ted Baillieu described the crowd numbers at White Night as some of the biggest he had ever seen in the city, potentially surpassing New Year's Eve attendance.
"I think it simply reinforces that Melburnians love the arts," Mr Baillieu told Fairfax Media.
Mr Baillieu said he was particularly pleased at the wide demographic White Night had attracted into the city, including many families.
He named Ross Wilson playing Eagle Rock with the Rockwiz band on the Flinders St station stage and Photon, an interactive laser display at St Paul's Cathdral, among his highlights by 10pm.
Asked if he would stay for the entire night, Mr Baillieu said that he would try.
Artistic director Andrew Walsh (who planned to see the sunrise in) said the success of the event augured especially well for its proposed return in 2014 and 2015.
Mr Walsh said he hoped to extend the footprint of the festival to include more of the CBD.
"It's amazing in terms of the response from Melburnians," Mr Walsh said.
"We can grow the event much further into the city."