In a move that has left comic book fans (and mild-mannered reporters) around the world stunned, Clark Kent, the strange visitor from another planet better known as Superman, has quit his job at The Daily Planet.
Kent has worked for the The Planet covering news mostly about his alter-ego since Superman made its debut on the comic scene in the 1940s.
According to an article in USA Today however, that's all over in an issue released tomorrow.
In a "Jerry Maguire-type moment", Kent stands up in front of his colleagues, rails against the paper's editorial direction and quits.
"This is really what happens when a 27-year-old guy is behind a desk and he has to take instruction from a larger conglomerate with concerns that aren't really his own," explained new Superman writer Scott Lobdell.
"Superman is arguably the most powerful person on the planet, but how long can he sit at his desk with someone breathing down his neck and treating him like the least important person in the world?"
And guess where he's taking his reporting skills? The internet.
"I don't think he's going to be filling out an application anywhere," Lobdell said.
"He is more likely to start the next Huffington Post or the next Drudge Report (two American online news portals) than he is to go find someone else to get assignments or draw a paycheck from.
"Rather than Clark be this clownish suit that Superman puts on, we're going to really see Clark come into his own in the next few years as far as being a guy who takes to the internet and to the airwaves and starts speaking an unvarnished truth."