FIRST it became Britain's bestselling book since records began, now Fifty Shades of Grey is making waves around the world.
The tale of bondage and erotica, which has sold 65 million copies worldwide, is having a surprising impact.
In South Africa, the owners of the Klein Constantia vineyard said that interest in their honey-coloured dessert wine had soared since it featured in the second volume of the trilogy. ''We're asked every day by people coming into our tasting rooms about the wine appearing in Fifty Shades Darker,'' the managing director of the estate, Hans Astrom, said. ''We were somewhat surprised to discover that Vin de Constance was featured in the book, but as a result many new people are now discovering one of the great wines of the world.''
Not all countries have been so thrilled, however, by the Fifty Shades phenomena. In Brazil, a judge ordered that the book be taken off the shelves after deciding it was a danger to children.
In France, the book defied critics by selling almost 1 million copies, and in Hollywood actors and directors are queuing up to turn the book into a film.
The three books chart the complicated and racy relationship of Anastasia Steele and Christian Grey.