They say in comedy it's best to go with what you know, and Sanderson Jones knows how to sell - he used to work in sales - so when he took a stand-up show to the competitive Edinburgh Fringe Festival he decided to only sell tickets by hand (no online, no box office).
People thought he was mad, to which he replied in true sales fashion: "Yeah, if the marketing strategy is that funny, imagine how good the show is!"
I shouldn't be playing there. I haven't been on TV, I've got no reputation or anything.
Not only did Jones sell well, he found his method changed the dynamic with his audience as he knows them all.
"They're handpicked. It makes the shows wonderful."
It went so well, in fact, that he next booked a West End theatre for one night, and challenged himself to sell it out and then write his show around the people turning up. "If I do know who's coming, then I can research them online and find out stuff about them and weave it into the show." Eight-hundred people showed up and loved it.
So what next? Why not the most ridiculous theatre he could imagine to to sell tickets to by hand? So here he is, selling tickets to his show in The Studio at the Sydney Opera House on Tuesday.
"I shouldn't be playing there. I haven't been on TV; I've got no reputation or anything. But I did originally ask if I could play the Concert Hall," he admits.
So far he's travelled all over Sydney to deliver tickets and meet his new friends/audience/subjects. Still, despite being good at sales, good at comedy and good at research, Jones had one handicap that he still had to overcome.
"I am awful with names," he admits. "I had this horrid revelation that I can be good with names … if I care. It just made me realise that I'm a very bad person."
Jones promises to care about you enough to learn your name and Google you, if you'd like to have him hand deliver a ticket ($40) get in touch with him via @SandersonJones.