We know it was shot in Sydney but the trailer for Baz Luhrmann's The Great Gatsby quickly shows, and tells us that it is New York 1922, with shots of the Manhattan skyline and Times Square that required such complicated digital recreation it becomes clear why it was just as easy to shoot thousands of miles away.
Tobey Maguire narrates us through a genuine full length trailer - no ten second teaser this - which is more than a third over before the titular Gatsby is shown. Somewhat surprisingly, the sense of anticipation does build even in that short amount of time.
With title cards carefully citing Baz Luhrmann as the "Director of Romeo and Juliet and Moulin Rouge", but with no mention of Australia, this short sample would appear to be a visual spectacular to rival those films yet clearly crafted with a different palate.
Leondardo DiCaprio and Carey Mulligan in The Great Gatsby
The footage is overwhelmingly lavish and rich and Carey Mulligan's Daisy informs us that Gatsby is "the man in the cool beautiful suits" yet we hear very little from DiCaprio as F Scott Fitzgerald's iconic American.
As Joel Edgerton emerges from behind a smoking cigar the trailer devolves into a rock music montage effort, and diminishes in appeal a little for it.
We revisit the impressive digitally recreated Times Square and a longer shot of a strikingly less convincing digital car chase that will certainly be getting a visual effects overhaul between now and Christmas Day, letting down the effects that otherwise seem exceptional.
The ever scrupulous team at Crikey have also noted a typo in the Time Square sequence, where the Ziegfeld Follies are inaccurately advertised on a large billboard in the centre of the shot as the "Zeigfeld Follies."
Ultimately this is an impressive trailer that does much to dispel concerns that this Gatsby had raised during shooting - post-Australia Baz seems to be back on form and Sydney does a good stint as 1920s New York state - yet the proof will be in the full, 3D, pudding.
What do you think of the trailer? Are you now looking forward to The Great Gatsby?