Cinema pulls McDonald's advertising
BELGRAVE'S Cameo Cinema has pulled its McDonald's advertising after an unsuccessful community campaign to stop the fast-food chain opening a restaurant in the nearby Dandenong Ranges town of Tecoma.
A message on the cinema's Facebook page said it had taken the decision ''after a complaint from a customer who was very disappointed to see advertising for McDonald's prior to the commencement of a children's film.
''The Cameo [has] pulled the McDonald's advertisement at this stage in response to current complexities and tensions surrounding the issue.''
Cinema owner Eddie Tamir said the Cameo did not want to take sides in the dispute.
''We're not championing the 'No Maccas' campaign, we're just trying to be sensitive to people,'' he said.
The cinema's decision has drawn mixed response, with some people hailing the ''ethical business'' and others slamming it for pandering to a ''vocal minority''.