A remote-controlled "Devil Baby" is scaring the hell out of unsuspecting New Yorkers.
The stunt is part of a viral marketing campaign for upcoming horror movie Devil's Due, slated to debut in the US this week and in Australia in March.
The YouTube video shows the demon baby roaming the streets of New York in a pram.
When people approach, the devilish-looking infant rears up and startles them.
The reactions are priceless, but, as with any viral video, there's a good chance that they're also staged, Mashable reports.
The Devil Baby follows another YouTube shocker, where the creators of the horror flick Carrie staged a telekinetic prank in a coffee shop as promotion for their remake.