Trailer: Teenage Mutant Ninja Turtles
Darkness has settled over New York City as Shredder and his evil Foot Clan have an iron grip on everything from the police to the politicians.PT1M59S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-3ctd2 620 349 July 30, 2014
After a withering social media backlash, Paramount Australia has dropped a poster for Teenage Mutant Ninja Turtles that accidentally references 9/11.
The poster, featuring the four vigliante superheros falling from a burning New York skyscraper alongside its release date of September 11, has been met with widespread criticism for poor judgement and overlooking a clear link to the 2001 incident.
Offensive ... Part of the poster that was swiftly recalled by Paramount Australia.
The studio shared the poster on Twitter on Tuesday but it has since been withdrawn.
In a statement, Paramount said: "We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia. Combining that image and date was a mistake. We intended no offence and have taken immediate action to discontinue its use."
The unintentional, but unfortunate connection to the terrorist attacks on the World Trade Center was met with swift outrage on social media.
While there was no suggestion in any way that the misjudged marketing concept was anything other than an accident, questions have been raised over why Paramount's marketing team did not pick up on the flaw earlier.
"WHO thought that poster would be a good idea considering date?? Or did they just think no one would notice or indeed care? #TMNT," tweeted @natalieholt1982.
"The most poorly judged poster and date combo imaginable Well done Australia! #TMNT" wrote @MatthewHamby.
Meanwhile @Rrrrrrxox said, "Wow Paramount... you sure messed up with the TMNT poster" and USA Today news editor Jessica Durando just wondering how it ever got past marketing.
The movie, starring Megan Fox and Johnny Knoxville and produced by Michael Bay, will be released in the US on August 8. The burning skyscraper poster was to be used as marketing material for Australia only.
Teenage Mutant Ninja Turtles, featuring the four "heroes in a half-shell", is getting a $125 million reboot after three movies in the 1990s following the hugely popular animated TV show which launched in the late 1980s.
- with AAP
How does this make it past marketing? Ninja turtles poster invokes 9/11 attack: http://t.co/UXLHwq7GUr— Jessica Durando (@JessicaDurando) July 29, 2014