Trailer: X-Men: Days of Future Past
The ultimate X-Men ensemble must change the past to save their future, as they fight a war for the survival of the species.PT2M37S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-35y0d 620 349 April 2, 2014
Bryan who? Fox’s global marketing offensive has scored X-Men: Days of Future Past the top spot across the world, reaping $US281.1 million ($304.3 million) in its opening weekend.
Despite the quick exit of director Bryan Singer from the publicity circuit following allegations of sexual assault which surfaced in April, the film has emerged as the biggest X-Men opener ever, with storming reviews and a stellar cast overriding any negative publicity.
Nicholas Hoult, James McAvoy and Hugh Jackman in X-Men: Days of Future Past.
Internationally, its become Fox’s biggest opener ever, beating Avatar, according to The Hollywood Reporter.
The box office victory comes after a global whirlwind of publicity, with stars Hugh Jackman, James McAvoy, Jennifer Lawrence, Peter Dinklage and more being flung around the world for a gruelling junket and premiere schedule.
As a result, it opened at the number one spot in all 119 countries. Deadline.com reports that it took $US7.7 million in Australia, beating last week’s biggest opening this year with Godzilla’s $US6.8 million.
Jennifer Lawrence stars in X-Men: Days of Future Past.
The fourth X-Men instalment merges the old and the new by flipping between the future and back to the 1970s, merging two eras of mutants. Also on the very long list of stellar names on the cast are Halle Berry, Anna Paquin, Ellen Page, Ian McKellen and Patrick Stewart.
With a huge rollout of premieres across the globe, from London to New York, Singapore and Melbourne, marketing has been an unstoppable force, including 3D imagery featuring over the weekend in London’s Oxford Circus, one of the busiest intersections in Europe.
Jackman himself has copped a fair workload of the PR circuit - and despite featuring the remnants of recent surgery to remove a carcinoma from his nose. In recent week’s he’s more than earnt his paycheck, including stepping into the WWE ring, waxing Amanda Keller’s upper lip and racing motorised eskies with Jimmy Fallon.
As for the MIA director, Singer filed a motion last week to dismiss claims of sexual abuse in Hawaii, claiming he had been in Canada and elsewhere at the time. Michael Egan alleges he was assaulted by Singer between August and October 1999, with the film-maker’s lawyer calling it ‘‘absurd and defamatory’’.