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Sneak peek: the big Super Bowl ads

Costing up to $4 million for a 30-second spot, advertising at the Super Bowl is very big business.

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Melbourne singer Chet Faker is set to have his music brought to an American audience of millions via a beer commercial that will screen during the Super Bowl.

The soultronica star's cover of Blackstreet's No Diggity has been used to score an advert for a new Beck's beer during the NFL final on February 3, reports FasterLouder.com.

Any advertising during the Super Bowl is considered premium exposure for brands and any affiliated artists. The price for a slot costs around $US4 million ($A3.85 million) with more than 100 million Americans watching the game every year.

Northern exposure: Chet Faker's cover of <i>No Diggity</i> will be played via a beer ad during the Super Bowl final.

Northern exposure: Chet Faker's cover of No Diggity will be played via a beer ad during the Super Bowl final. Photo: Angela Wylie

Faker has been winning plaudits in Australia since his Thinking In Textures EP dropped last year, and made his first inroads into the US at the 2012 South By Southwest Music conference.

Paul Chibe, vice president of US marketing at Anheuser-Busch, who launched the ad ahead of the Super Bowl, said the the song was a perfect fit for all parties.

"This unique remix of No Diggity elevates our spot and puts Chet Faker in front of millions," he said.

"We're excited about this Super Bowl spot and the role music will play in reaching viewers.

"We think people will be singing No Diggity the rest of the night."

Faker is set to miss the game between the Baltimore Ravens and the San Francisco 49ers due to touring commitments with the St Jerome's Laneway Festival.

According to FasterLouder.com, he launched the commercial on Thursday at a private party in a pop-up jewellery store in New York City's SoHo neighbourhood.

AAP