Rapper Eminem has some words of wisdom for Facebook CEO Mark Zuckerberg.

Rapper Eminem has some words of wisdom for Facebook CEO Mark Zuckerberg. Photo: Supplied/AFP

Well you can see why the ad agency thought Mark Zuckerberg would be impressed and even flattered by the use of music which could be mistaken for Eminem's Under The Influence in the ad for Facebook Home.

The ad is the subject of a lawsuit by Eminem's song publisher Eight Mile Style, who claims the agency Wieden+Kennedy copied music from Under The Influence "in an effort to curry favour" with Facebook by catering to Zuckerberg's personal likes and to "invoke the same irreverent theme" of the song. 


YouTube clip of altered Facebook ad (without Eminem rap), called 'Airplane'.

After all, Zuckerberg the Eminem fan, who is infamous for having little regard for social courtesies, particularly when it comes to his life's work, would understand the sentiments of the original song's opening line: “So you can suck my d--- if you don't like, my shit”.

And no doubt, as he battled the rich twins who claimed ownership of Facebook, and fought battles against those who doubted this dweeb was in fact some kind of genius, he saw himself under siege but resolute. Or “I'm Clint Eastwood in his mid-twenties / A young ass man with a trash can strapped to the back of his ass / So the rats can't chew through his last pants”.

And when he trounced them all in courts or with the power of chequebook, Zuckerberg may well have had thoughts in his head not eight miles from “I'm like a f---in' wasp in the hospital lost / Stingin the f--- outta everything I come across in the halls”.

It's probably safe to assume that the verse originally delivered by D-12 member Bizarre is a little out of the park for even a thrusting young entrepreneur (let's say there's a tad too much violent misogyny for M-rated movie viewing). However, the ambition in Kuniva's verse is more like it, summarising Facebook business policy with “I love snatchin' up players thugs and young ballers / Shoot up the household, even the young toddlers” and addressing critics of the intrusive nature of this giant of social media with “I leave ya face leakin', run up in church / And smack the preacher while he's preachin' / Take a swing at the deacon”.

In any case, on the basis that we can bitch and moan all we like but he's crying all the way to the bank, there's nothing like the last verse from the in-no-way-suggestive-of-anything Kon Artis to make the truth very clear. “Got a reputation for havin' n----- runnin' they funds / Used to be the type of n---- that was foldin' some ones / Til I met your fat mama, now I'm rollin' in dough”.

The ad has gone to air in the US with new music.

- with AP