Mushroom's free-for-alls only for chosen few
Owl Eyes singer Brooke Addamo.
Michael Gudinski's Mushroom Group, which turns 40 this year and is so indelibly associated with veteran Australian acts Skyhooks, the Choirboys and Kylie Minogue, will show off its new-wave credentials with a seriously cool series of free gigs at venues not normally associated with gigs. And you can only get tickets via Facebook – if you are lucky enough to be selected in a ballot.
As if the acts for the first in the "Mushroom Free for All" series of gigs to be held in all mainland capitals wasn't cool enough – an eclectic emerging line-up including DZ Deathrays (best hard rock/metal album winner at last year's ARIAs), Triple J favourite Owl Eyes, and former Magic Dirt frontwoman turned solo artist Adalita – the first show will be played in the spartan surrounds of cafe-gallery Thousand £ Bend on Little Lonsdale Street.
The gig is on Wednesday night, before an audience of 500 that will be selected from a Facebook ballot, which closes at the suitably obscure time of 8.59pm on Tuesday night. Other acts on the bill include all-girl '70s-inspired rockers Stonefield (picked as a 'Next Big Thing' by Fairfax in 2011), '80s obsessed World's End Press and Wavves-esque popsters SURES.
Matt Gudinski, (Michael's son and heir apparent) told Fairfax the choice of an edgy "non-traditional" venue added appeal for a new generation of live music fans who might get bored with the same venues night after night.
"We are trying to re-establish the direct connection we had between Mushroom and fans in the '70s, '80s and '90s," Gudinski says. "We haven't been as active as in the past, but this week is about showing the great things we are doing as a family-owned company.
"We are starting to reposition Mushroom with a new generation of music fans and concert-goers."
Line-ups for the Free for All gigs planned for Sydney, Brisbane and Adelaide have not yet been announced.
For more information go to facebook.com/mushroomgroup.