If hard work is the key to success, then rapper Kayo Marbilus is on track to putting Canberra back on Australia's hip hop map.
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The seemingly tireless 30-year-old, who has been writing songs for 15 years, brought a Belconnen club to life on an otherwise quiet, cold Sunday night to film his third music video.
The new track, Hell of a Night, is about unwinding at the end of a tough working week, which seems apt given how hard Marbilus has been working over the past decade to get his name out there.
Rather than wait for a big record company to offer a deal, he wrote, recorded, co-produced and promoted his album The Raconteur completely independently with a focus and drive that he is convinced will propel him onto the national scene.
“When people see it from the outside, they think it's so easy. But it's really not. Even having to do this [video clip] is a lot of organising,” he said.
“But at the end of the day it's a good feeling … with this song I'm doing today, Hell of a Night, it's just going to double my profile.”
The clip, filmed and directed by local producer James Rush, features local dancers hitting the floor of the La De Da club in Belconnen, as well as more scenes to be shot on Monday at Marbilus' home. His last video, Make Us Famous, was shot around Lake Burley Griffin and on the rooftop of a friend's Canberra apartment.
Marbilus, who was born in Ghana, but has lived in Canberra since he was four, said he'd found obstacles and support trying to launch his career in the capital, but he never really considered moving away.
“At the end of the day, I've always thought Canberra is the underdog city. People don't take it seriously. It's been harder for me as an artist to prove myself – you've got to prove yourself, because coming from Canberra people don't take you seriously,” he said.
“[But] my music, my hustle, my hunger has always spoken for itself … I want to be the one to make it from Canberra, to make it big, but to still be in Canberra, doing it.”
He said since the success of his first music video, I Will, he's found more recognition locally, and from the industry – which included positive feedback from singer Jessica Mauboy and DJs Samrai and Nino Brown.
“When I go out now, I'm starting to notice more and more people who recognise who I am, and just when you hit obstacles, you go out and have a bunch of people say 'Hey Kayo, I really like your song,' and it makes you feel good and it makes you feel like I'm doing the right thing, I'm on the right track,” he said.
Marbilus plans to keep writing and recording new tracks over the coming months, already thinking about his next record. He said he's in no rush to be signed to a major label, and, as an independent artist, has broadened his skill base beyond song-writing and rapping to producing and promoting as well.
Friend and dancer Laura De Angelis, who was dancing in her second Marbilus video clip on Sunday, said she first met the rapper at high school, and has been watching his hard work slowly turn into success ever since.
“I'm a big supporter of local talent,” she said. “He's definitely started to get that status, especially in Canberra.”
Marbilus' album The Ra-conteur is available for download on iTunes.