On the rise: Alana, Este and Danielle Haim, of the band Haim, will be among music's up-and-comers performing at St Jerome's Laneway Festival. Photo: Harrison Saragossi
If you can boast Grammy winner Lorde, Triple J hottest 100 winner Vance Joy and Haim - the Californians named the BBC's sound of 2013 - on your bill, the chances are your music festival is going to do well.
While some music festivals have been struggling, failing or, in the case of the Big Day Out, tumbling towards disaster, a festival that started in the small lanes of Melbourne 11 years ago has - almost without notice - become an international success.
St Jerome's Laneway Festival at Callan Park in Rozelle, happening this Sunday, sold out weeks ago, as have most of its sister shows across Australia, New Zealand and Singapore. Last year's debut in Detroit, Michigan, did well enough to have the event return this year.
In theory, the boutique festival, with just 12,000 tickets available in Sydney (up from last year's 8000 after a controversial council approval to expand), is not a real competitor for the likes of the giant Soundwave and Big Day Out events. Those two have attracted up to 60,000 attendees in their best years to see some of the biggest names in music.
But Laneway's emphasis on rising stars, so-called buzz bands from Britain, the US and Australia or those just-about-to-break acts other festivals will want in a year, has given it surprising strength and growing cachet, according to one expert industry figure.
''Ten years ago, all every international manager and every international agent wanted to do was to put their bands on the Big Day Out [tour]. Now, they target Laneway or they target Splendour [In The Grass, in Byron Bay] which is the big one,'' he said.
''If I was to be asked [what] is the most in-demand festival, from an international point of view, to put their bands on the bill I'd have to say Splendour and Laneway would be the two.''
Danielle Haim, the middle sister of the three Los Angeles siblings who lead Haim (which rhymes with time), said the scale of Laneway has led to some rewarding intimacy for the bands as much as the audiences, with acts travelling between shows together and getting to know each other.
She has a plan for who she'll see when Haim is not on stage, beginning with the equally fast-rising Chvrches.
''We've kinda come up at the same time and they killed it in Singapore,'' Danielle said.
And then there's Lorde. ''Lorde is awesome,'' she said. ''She's done pretty well for herself.''
But there may be reason enough to also see Haim, especially if you assume the sound of their debut album - mid-70s west coast rock and Eurythmics-like '80s pop, mixed by kids who grew up on R&B - is all they do.
On stage, they are the kind of band more likely to play the blues gem of early Fleetwood Mac, Oh Well, than anything from that band's big pop years.
''I love that Peter Green-era of Fleetwood Mac,'' said Danielle, who was born 20 years after Green left that band. ''That song is the one where we can cut loose and get all bluesy. And it means I can sing, 'I can't sing, I ain't pretty and my legs are thin'.''