Crystal meth cooks Jesse Pinkman and Walter White wreaked a trail of destruction through five seasons of Breaking Bad and while the show might be over the damage isn't all done yet.
At the Emmys on Monday night, "Jesse", aka actor Aaron Paul, struck again.
"My wife - my God, thank you for marrying me, thank you for dedicating your life to spread kindness around the world," Paul said upon winning the Emmy for Best Supporting Actor in a Drama.
Then he uttered the words that did all the damage.
"We all appreciate it. If you guys don't know what she does, look up Kind Campaign. Do yourself and your children a favour - Kind Campaign."
If you did what he said and logged on to Google to search for the charity, you weren't the only one - the Kind Campaign website crashed after the speech and was still down more than six hours later.
The charity's Facebook page says that Paul's wife, Lauren Parsekian, is co-founder and president of the Kind Campaign, a project behind a documentary called Finding Kind and a school program "based upon the powerful belief in kindness" that brings awareness to the effects of abuse in the "Girl World".
Although the last season of Breaking Bad has already aired, the critically acclaimed show was the big winner at this year's Emmys. As well as Paul's award for best supporting actor in a drama, co-stars Bryan Cranston and Anna Gunn both won their categories of best actor in a drama and best supporting actress in a drama.
The show also won the coveted award for best drama series.
The entertainment industry's philanthropy has been on show this week.
At the MTV Video Music Awards on Monday, Miley Cyrus took as her date a young homeless man named Jesse and sent him on stage to collect her trophy.
"I am accepting this award on behalf of the 1.6 million runaways and homeless youth in the United States who are starving, lost and scared for their lives right now. I know this because I'm one of these people," Jesse told the audience.
"The music industry will make over $7 billion this year and outside these doors are 54,000 human beings who have no place to call home."
The My Friend's Place homeless shelter in Los Angeles was catapaulted into the spotlight as a result.