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'Harry' jilted at the altar as I Wanna Marry Harry fails

They may wanna marry Harry but it looks like they don't wanna watch him.

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I Wanna Marry Harry - any Harry!

Twelve American women spent months romancing this guy thinking he was Britain's Prince Harry, duped for an absurd new reality tv show.

The reality TV series I Wanna Marry Harry has bombed in the ratings on its US debut.

The news is a bad omen for the Ten Network in Australia which has secured the local rights to the series.

Unsurprisingly, the show generated very mixed buzz in the US market, and was met with scorn from most television critics.

The series follows 12 women who are whisked off to a British castle in pursuit of a mystery man who, after a few glimpses of red hair and dimpled cheeks, is implied to be the fourth in line to Britain's throne, Prince Harry of Wales.

In fact, he's just a Prince Harry look-a-like, Matthew Hicks.

A total of just 2.1 million viewers tuned in to watch the first episode in the US, a disastrous result for Fox.

Compounding the poor result was an equally paltry slice of the advertiser-friendly 18-49-year-old demographic.