Estelle arrives after coming third ... Big Brother final 2012 Click for more photos

Big Brother 2012 finale

Estelle arrives after coming third ... Big Brother final 2012 Photo: ghardie@fairfaxmedia.com.au

  • Estelle arrives after coming third ... Big Brother final 2012
  • Sonia prepares to make the big announcements ... Big Brother final 2012
  • Estelle gives third place Blue Steel ... Big Brother final 2012
  • Layla greets the crowd after coming second ... Big Brother final 2012
  • Layla left with no doubt as to her fate ... Big Brother final 2012
  • Ben jumps for joy, the first time ... Big Brother final 2012
  • Ben jumps for joy, the second time ... Big Brother final 2012
  • Ben jumps for joy, the third time ... Big Brother final 2012
  • Ben with all the housemates ... Big Brother final 2012

He proposed to his boyfriend live on national television, but Big Brother winner Benjamin Norris has declared he will not sell out when it comes to his planned civil union ceremony.

Norris, 32, has revealed he is in the middle of a bidding war between magazines, for rights to cover the ceremony.

Estelle was without doubt one of the most annoying people I've ever met 

''People are already offering money; they want a piece of it,'' he says. ''[But] a wedding is not something to sell.''

No deal ... Big Brother winner Benjamin Norris.

No deal ... Big Brother winner Benjamin Norris.

Norris is planning a private civil union ceremony with his partner, also named Benjamin, in Australia. Although he knows it will not be legally recognised as a marriage, he says it means a lot to them to make vows to each other in front of family. ''It's not legally recognised but at the end of the day we can sit on the couch and say we've done something special,'' Norris says.

He revealed his proposal plans to Channel Nine before entering the Big Brother house, but producers had not wanted to make a big deal out of it.

''So I had to sneak a ring in and do it that way,'' he says. ''[But] I would have proposed to Ben even if I hadn't been on Big Brother.''

Norris's win has divided television fans. Not because of his proposal but because he was seen as a housemate who repeatedly picked on fellow finalist Estelle Landy.

He even made nasty remarks about her in the grand finale episode, just before winning the $250,000 prize.

''Estelle was without doubt one of the most annoying people I've ever met,'' Norris says, when asked about his behaviour towards her on the program.

But he refutes claims he bullied Landy. ''If people think that's bullying and are labelling it bullying, it's incorrect; it dilutes the real issue. All I did was call a spade a spade,'' the Melbourne accounts manager says.

Norris was surprised, though, how long he lasted on the show, thinking initially he'd be one of the first to go. ''I said to my workmate I'll be back in three weeks - I polarise people,'' he says.