Josh Thomas has a Carrie Bradshaw moment, with his Please Like Me show claiming US attention. Photo: Andrew Murfett
Australian comedian Josh Thomas has become the face of a new American TV channel – with the network commissioning and co-producing a second season of his comedy series Please Like Me.
Pivot – a irreverent, edgy cable channel aimed at 18- to 34-year-olds – has plastered photos of Thomas on huge bus advertisements in major US cities.
His image also dominates the home page of Pivot's website.
'So excited' ... Meghan McCain - daughter of former US presidential candidate John McCain - tweeted a picture of herself in front of a Josh Thomas ad on a New York City bus.
The network is so confident in Please Like Me that it will screen all six episodes of the first season back-to-back when it launches on August 1.
"Josh is a true star in the making," said Pivot president Evan Shapiro. "Everyone who sees Please Like Me falls in love with Josh and this series because it's a hysterical, authentic snapshot of a quarter-life crisis in the 21st century."
Last week, Meghan McCain, daughter of former US presidential candidate John McCain, tweeted a photo of herself in front one of Thomas's bus ads. She wrote: ''Look what I found on a bus in NYC! So excited!''
McCain also has a program on the network.
Australian comedian Wil Anderson, who is currently touring the US, told Fairfax Media, ''These buses are everywhere. It's pretty f---ing cool.''
Pivot is now streaming the first episode of Please Like Me on its website.
The program, which screened on ABC2 earlier this year, is a semi-autobiographical comedy-drama created and written by Thomas. The second season will be co-produced by Pivot and ABC2.
Pivot has ordered 10 episodes instead of six. It is rare for American and Australian companies to co-produce, especially on an established series.
In a press release, the company said it invested in the show to "continue Pivot's mission to spark conversation and inspire change.
"Please Like Me sheds light on a variety of relevant issues that impact the [target] audience and deals with topics including quarter-life crises, family relationships, sexuality and mental health," the statement said.
Shapiro said he was excited about bringing Thomas' "awkward genius to the world".
Thomas said: "I have loads of ideas for season two and I think it'll be super fun.
"I hope I don't spoil everything with my ideas and my mediocre face, which is currently ruining the days of thousands of bus commuters across America."
Thomas is one of a handful of Australian comics to have succeeded in America recently.
In May, US network ABC commissioned Sydney comic Rebel Wilson to produce and star in Super Fun Night, which she created herself.
Chris Lilley, creator and star of We Can Be Heroes and Summer Heights High, is also working on a new series – a co-production between ABC in Australia and HBO in the US.
Lilley has not released details of the show but it is believed that some of it was filmed at a Melbourne high school.
He has already sold the program to British digital channel BBC Three.