Radio Ratings
License article

Kyle and Jackie O aren't winning us back

Kyle fails to pick up the slack as Triple J and Triple M slammed in latest radio ratings.

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Following a relatively controversy-free few months on air for Kyle Sandilands, at least by comparison to the end of last year, 2DayFM chiefs may have been eagerly awaiting the results of the third ratings survey for the year announced this morning.

However, the numbers for the survey period covering February 12 - April 28 would seem to indicate that those who left the Kyle and Jackie O show last year have stayed away, according to Nielson's latest radio survey.

The Kyle and Jackie O show's audience share had fallen over the past two surveys, first shedding 1.1 per cent in the first ratings period of 2012, before a further fall of 0.4 per cent between January 29 and March 17.

While the breakfast show retains top spot in the FM bandwidth, and has halted the decline, the 0.1 per cent increase they have recorded in this survey will hardly be cause for celebration. Particularly as the network overall has recorded a jump, including increases of 3.2 and 3.0 per cent in the 10-17 and 18-24 demographics.

Of particular concern is the simultaneous loss of audience suffered by Austereo sister station Triple M, with the network's Breakfast and Drive shows both experiencing significant losses of 1.7 per cent and 1.0 per cent respecitively.

The ABC's youth-oriented FM station Triple J experienced an even larger downturn in numbers, with its Breakfast team dropping 2.1 per cent and its Drive slot 3.2 per cent. Overall the station saw a 2.0 per cent downturn in audience, including a 1.2 per cent drop in its 10-17 year old demographic, as well as a whopping 6.6 per cent drop in listeners aged between 25 and 39.

While the ABC is non-commercial and as such less dependent upon ratings figures for revenue, the numbers are watched closely by those working on and running the shows.

The big winner in the survey was the Australian Radio Network whose Mix FM and WSFM stations both recorded slight increases in overall market share, with the WSFM breakfast team of Jonesy and Amanda recording a 1.3 per cent increase to a 9.0 per cent market share, within 0.8 per cent of Kyle and Jackie O.

On the AM band, 2GB continued its domination, recording a 0.6 per cent increase overall to take top spot with a 14.1 per cent market share, including a 1.0 per cent increase for Alan Jones breakfast slot, which leads the slot with a 17.1 per cent audience share.