Jonesy and Amanda's chemistry a ratings winner
He rides a motorbike, she has enduring appeal. Brendan Jones and Amanda Keller are everyday people, and listeners love it. Scott Ellis reports.PT1M30S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-3bk59 620 349 July 8, 2014
WSFM’s Jonesy and Amanda (aka Brendan Jones and Amanda Keller) continue their domination over Kiis 1065’s Kyle Sandilands and Jackie O (Henderson) in the latest breakfast radio ratings.
The WSFM pair jumped 1.5 points to 11.5 per cent, leaving their Australian Radio Network (ARN) stablemates behind in the dust: Sandilands and Henderson dropped 0.5 points to 9.5 per cent.
Having swapped stations from 2Day FM, the Kiis 1065 stars started the year with a bang, tying with Jonesy and Amanda in the first ratings in March. But they have been going backwards ever since.
WSFM's Amanda Keller and Brendan "Jonesy" Jones celebrate another win in the FM breakfast ratings. Photo: Leah Stanistreet
ARN’s national content director Duncan Campbell said the audience shift didn’t happen by chance.
"We took a number of steps to support Amanda and Jonesy - including changing the format from an old '70s to a more contemporary format and you’d have to think it effective," he said.
Campbell was sanguine about Kyle and Jackie O's show since it meant that ARN still had the two top-rating FM breakfast shows. "They came out of the blocks hard and this is just a bit of settling back.
"We expected we would dominate the Sydney FM market in 2014 but it's happened slightly earlier than we expected," he said. "Between the two stations we now have an absolute lock on audiences in the between 25 and 54."
WSFM managed the largest overall rise, 1.1 points to snare 10.6 per cent of FM listeners. Add Kiis 1065’s 7.9 per cent average to the WSFM fan based and that means ARN now owns 18.8 per cent of listeners, a strong position from which to pitch to advertisers.
Rival 2Day FM continues to suffer since the departure of Sandilands and Henderson. Their replacements, Sophie Monk, Jules Lund, Merrick Watts and Mel B managed to scrape a 3 per cent share of the audience, which is a 0.6 point drop from the previous survey.
Kyle and Jackie O.
Other FM breakfast shows to lift ratings slightly included the blokey Grill team (Matty Johns, Gus Worland and Mark Geyer) at 2MMM and Smoothfm 95.3’s Bogart Torelli, who each rose 0.2 points to respectively record 6.7 per cent and 5.4 per cent.
Nova 96.9’s Fitzy and Wippa (Ryan Fitzgerald and Michael Wipfli) suffered the biggest FM drop, 0.9 points to record 6.2 per cent. But in drive, Nova’s Meshel, Tim and Marty took top slot, with a share of 9 per cent, moving past Kiis FM’s Tim Ross who rated 8.4 per cent.
Over on the AM dial, 2GB’s Alan Jones once again won the overall breakfast ratings but dropped one point, to 14.1.
His station again remained on top overall, attracting an average 13 per cent of the listening audience. But 2GB’s total listenership decline of one per cent from the previous survey was the biggest drop for all stations.
2GB’s Ben Fordham lost the drive crown, dropping from 11.7 per cent to 9.8 per cent.
The latest ratings were good news for Robbie Buck on ABC 702 who jumped 0.9 points to 11.9 per cent. And the ABC’s drive presenter (and Fairfax columnist) Richard Glover took over drive's top spot with a 10.7 per cent rating.
John Stanley and Garry Linnell, the breakfast team on 2UE*, lost 0.6 points to score 3.3 per cent. 2UE’s share of the weekday audience dropped to just 3 per cent and the final ratings for Ian ‘Dicko’ Dickson and Sarah Morice on 2UE, before they were dropped, saw them rate 2.3 per cent in the afternoon slot.
Neither Jones nor Keller were around to accept their ratings accolades.
Radio headliners habitually disappear from the airwaves during school holidays. Keller is holidaying with her family in France, while Jones is in Bali. Sandilands and Jackie O are taking time out in Los Angeles and Fiji.
*Fairfax Media owns 2UE and is a publisher of this website.