Golden girls ... Asher Keddie, from left, Kate Ritchie, Lisa McCune, Georgie Parker.

Golden girls ... Asher Keddie, from left, Kate Ritchie, Lisa McCune, Georgie Parker.

Logie loves an actress. No two ways about it.

From the iconic Lisa McCune, to Georgie Parker, Kate Ritchie and Rebecca Gibney, the little gold man has enjoyed a long romance with the women who, at various times, have borne the title of Australia's "sweetheart".

Asher Keddie joined that very elite girl's club at the 55th annual TV Week Logie Awards. The gentle, charming blonde whose alter ego, Offspring's Nina Proudman, is much loved by audiences.

Gold Logie winner Asher Keddie at the TV Week Logie Awards. Click for more photos

Logie Awards winners

Gold Logie winner Asher Keddie at the TV Week Logie Awards. Photo: Malcolm Fairclough

  • Gold Logie winner Asher Keddie at the TV Week Logie Awards.
  • Deborah Mailman celebrates winning the Logie for most outstanding actress.
  • <i>Lateline</i>'s Tony Jones, right, and Suzie Smith after winning the Logie for most outstanding news coverage.
  • Anthony Hayes celebrates winning the Logie for most outstanding actor.
  • Hamish Blake serenades his Silver Logie for the most popular presenter at the TV Week Logie Awards.
  • Shari Sebbens after winning the Graham Kennedy Award for most outstanding new talent.
  • <i>The Voice</i> Logie winner Joel Madden and Faustina Agolley "Fuzzy" at the TV Week Logie Awards.
  • Hall of Fame inductee Brian Henderson at the TV Week Logie Awards.
  • Brenna Harding winner of the most popular female talent at the TV Week Logie Awards.
  • The cast of the NRL <i>Footy Show</i> at the TV Week Logie Awards.
  • Steve Peacocke with the Logie for the most popular actor at the TV Week Logie Awards.
  • Hamish Blake takes home another Logie since last year's Gold Logie win.

In some ways Keddie's win was a year overdue. It was at last year's awards that Paper Giants, and her luminous portrayal of media titan Ita Buttrose, was the talk of the industry, critics and viewers.

But last year's Logies were overtaken by a thunderstorm of marketing. Keddie's strong early polling was steam-rolled by the now-abandoned "Race For Gold" and with a bigger commercial network backing Hamish Blake, and a strong social media campaign behind him, Blake won on the day.

That takes nothing away from Blake. The award is, after all, a popularity contest.

But Logie sometimes also takes his time finding his mark. Kate Ritchie won her Gold Logie a year after her alter-ego Sally Fletcher stepped into the centre of Home and Away's story maelstrom.

And Lisa McCune took her last Gold Logie a year after she had farewelled the small town of Mount Thomas and the mantle of much-loved TV policewoman Maggie Doyle.

Keddie's double win - the Silver Logie for most popular actress and the Gold Logie for most popular personality on Australian TV - is in many ways a testament to the power of faith.

Offspring, in which she stars, is a radiant piece of television. It is the centrepiece of Ten's strongest suite: it's almost faultless drama portfolio.

Its cast, Keddie, but also Matt Le Nevez, Kat Stewart and Deborah Mailman, have pulled on the skin of original, engaging characters. And its creative team - the producers and writers - have constructed a compelling world.

But it is the faith of its audience that knits those elements together - skin, bone, muscle and sinew - and fashions them into a TV hit.

And the faith of an audience who can sense that Asher Keddie deserves her moment in the brightest spotlight, and hands it to her with confidence and without hesitation.

The win is also an intriguing reflection of the power of Channel Ten.

In a year where Nine's resurgence pushed it to the centre of the stage and Ten's own ratings woes have bruised it from every side, to command two of the top awards, plus others for Puberty Blues and Bondi Rescue, suggest Ten may be down but is no measure out.