Almonds, activate! ... Chef Pete Evans in action in the kitchen.

Almonds, activate! ... Chef Pete Evans in action in the kitchen. Photo: Jacky Ghossein

Will the hero ingredient of the upcoming season of My Kitchen Rules be activated almonds?

The host of the Seven Network's cooking reality show has hit back at online critics who have poked fun at his appearance in a Sunday magazine food column.

I'm occasionally ridiculed because I choose to eat a nutrient dense diet, and I find it so bizarre as to why people sometimes find my food choices so offensive. 

Chef Pete Evans' contribution to Sunday Life magazine's My Day on a Plate has been pilloried for 24 hours on social media and it is his confession that he eats "activated almonds" twice a day that has drawn the biggest response.

Sunday Life is a supplement in The Sunday Age and The Sun-Herald.

Among Evans' other food choices are alkalised water with apple cider vinegar, cacao nibs, emu meatballs, cultured vegetables and a muffin made of coconut, carob, blueberry, goji and stevia.

He also starts the day with a smoothie made of blended alkalised water, organic spirulina, activated almonds, maca, blueberries, stevia, coconut kefir and two organic, free-range eggs.

Many well-known Twitter users have enjoyed a giggle at Evans' expense, including ABC 7.30 presenter Leigh Sales - "Time for bed: lights off, blinds down, almonds deactivated" - Network Ten weather presenter Magdalena Roze - "I used to love dark toblerone until I realised the white bits aren't activated almonds" - and comedian and radio presenter Ryan Fitzgerald - "Does Haigh's sell Scorched Activated Almonds?"

This morning, Evans used his Facebook page to defend his food choices.

By 11am, there had been 4320 mentions of activated almonds on Twitter.

"IGNORANCE is not bliss," he wrote.

"I'm occasionally ridiculed because I choose to eat a nutrient dense diet, and I find it so bizarre as to why people sometimes find my food choice's so offensive [sic]?

"All I know is that I'm well aware of the consequences of eating 'dead' food, and also I'm a father, and I take that privilege very seriously, so for me striving for optimum health whenever I can so that I can be a responsible role model for my daughters, and still be able to surf right up until the end, is the obvious choice for me."

Evans is an ambassador for Weight Watchers and also has a deal with Sumo Salad where patrons are encouraged to "Say yes to superfoods" - such as incaberries, cauliflower, sesame seeds, quinoa and turmeric.

So, for those wondering what on earth an activated almond is, here's our dictionary of terms.

Activated almonds: Almonds soaked in water for several hours to force germination.

Alkalised water: Where water is ionised and promoted as being able to boost the body's alkaline levels.

Maca: A plant, roots of which are used in medicine and as a vegetable.

Stevia: A shrub from the chrysanthemum family marketed as a natural sweetener.

Coconut kefir: A fermented milk drink, similar to yoghurt.

Sprouted millet: A cereal that sprouts when soaked.

Sorghum: A tropical cereal grass, and also the main grain crop in most regions of Queensland that features in beef, dairy, pig and poultry feed.

Cultured vegetables: Fermented vegetables, often pasteurised.

Cacao nibs: Cocoa beans.

Carob: A shrub that produces a chocolate-like flavour.