The Voice Australia
This reality show has a very affirmative format that celebrates talent.PT4M17S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-1w38m 620 349 March 30, 2012
A day is a long time in television ratings.
No one would dare suggest that The Voice is anything short of a hit, but without it Channel Nine still has long way to go to winning the ratings war with Seven.
Without the heat of Australia's favourite new talent show against it, Seven's Australia's Got Talent clawed its way back to 1.39 million viewers last night.
The Voice ... from left, The Voice's Keith Urban, Delta Goodrem, Joel Madden and Seal.
It also helped Seven win the night with a combined share of 31.8 per cent.
It's not back at the giddy heights of the 1.5 million to 1.8 million it commanded last year, but it's a solid recovery for AGT off a very soft start.
Seven will be pleased, given both of its big post-Easter franchises - AGT and Dancing with the Stars - have struggled to get traction in the most competitive environment in recent memory.
New series ... Australia's Got Talent judges Brian McFadden, Dannii Minogue and Kyle Sandilands.
They will be looking for Dancing with the Stars to win back some ground this Sunday night, but that is less likely: it must face off with a two-hour episode of The Voice.
Seven had three of the top five shows last night: Australia's Got Talent, Seven news (1.36 million) and Today Tonight (1.27 million).
Without The Voice to warm up the schedule around them, Nine's other two reality franchises cooled a little with viewers.
The Block softened to 1.13 million viewers, close enough to the one-million-viewer watermark for Nine to be giving its promotion schedule a second look.
And Celebrity Apprentice - last year's breakout hit - failed to crack that all-important one-million viewer mark.
The challenge component of the episode was watched by 908,000 viewers. The boardroom component of the episode, in which the show's first contestant was ejected, drew only 969,000 viewers.
While those numbers are not dramatically lower than the show's 2011 performance - the first season launched to around 1.3 million viewers - they are soft enough to create the perception that the second season is at risk.
Last year's Celebrity Apprentice Australia built to a 1.6 million finish. Given the buzz surrounding the show, Nine will have expected more from its second season launch.
Last night's other big debut, the Seven Network and ITV co-produced miniseries Titanic, sank faster than the iconic ship on which it was set. It drew only 720,000 viewers nationally.