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<i>The Daily Edition</i> co-host Kris Smith.

The Daily Edition co-host Kris Smith. Photo: Getty Images

Kris Smith said it best right at the start of Seven's new afternoon panel show, The Daily Edition, yesterday: “The point of difference is that I'm going to speak to you in a completely different language.”

And then he proceeded to stumble over his words with the appealing charm of a very handsome man bumbling through live television. The model, former British rugby star and erstwhile husband of Dannii Minogue kept this up for the next 90 minutes, which is the gaping length of the hole in the schedule now filled with this peculiar Seven experiment in afternoon programming.

The title of the show tells you nothing; The Daily Edition might raise hopes that homage is to be paid to The Daily Show, but Jon Stewart's bracing wit and satire are nowhere to be found.

There were laughs galore during the show's Monday debut, but they were on the screen, not in your living room. The four hosts - Smith and Sally Obermeder, flanked by Tom Williams and Monique Wright - appear to have been instructed: “When in doubt, laugh, and then laugh some more.”

Appearing to find each other uproariously funny, the quartet giggled and chatted their way through a show that is essentially The View, but with blokes. Like Barbara Walters' hugely successful US program, The Daily Edition is intent on ensuring we don't die wondering what its presenters think and feel about every issue under the sun.

For its first program, the hosts had an instant talking point, the Nigella Lawson domestic violence scandal from the UK, a story ready-made for this type of program and it did the job of chewing up a good amount of air time.

In case you were wondering, if Tom Williams had been in that restaurant and seen Nigella being assaulted by her husband, he would have intervened in a flash. Kris Smith said the behaviour of Nigella's husband was "unexcusable" (try inexcusable), adding with gravity: "He disgraces me."

Alas, Williams and Smith were nowhere near London at the time. They were busy playing golf as new Daily Edition co-hosts - an adventure that formed the basis for an endless filmed package, the point of which escaped me entirely.

But it was content, and with seven and a half hours of air time to fill every week, The Daily Edition is going to have to do a lot of padding. But on the evidence of its debut, it will need to cast its net rather more widely. When you're filling space with a long studio interview with a retired Seven newsreader, it suggests a certain lack of imagination in production meetings.

Ian Ross seems a lovely man, but his presence as the headline guest on a new chat show was a head-scratcher. As with much else about The Daily Edition, there was only one question to be asked when it was over: Why?