Network Ten has bravely jumped back into reality TV by commissioning the first ever Australian series of The Bachelor.
The dating show is in its 17th season in the US and is one of the most successful television brands.
The Australian series will be produced by Shine, which also produces MasterChef and The Biggest Loser for Ten.
It's a bold move by Ten to delve so deeply into the reality TV realm after being badly burnt in 2012 by the failures of Everybody Dance Now, Being Lara Bingle, The Shire and I Will Survive.
Those flops cost the network money and several executives their jobs.
However, with new boss Hamish McLennan at the helm and with renewed enthusiasm, Ten has taken on a tried and successful formula to revive their viewership.
Not only are Ten looking for a bachelor, but they are also on the lookout for a bevy of bachelorettes as possible suitors.
Ten's chief programming officer Beverley McGarvey is confident the series can succeed.
"The Bachelor is one of the longest-running and most successful television franchises in the world, with productions in 24 countries," McGarvey said in a statement.
Throughout the series, the bachelor gradually eliminates each bachelorette until he finds the one woman he wants to marry.
If the US show is any guide, the bachelor has a better than a 50/50 chance of finding true love.
There have been 10 marriage proposals out of 17 US seasons of The Bachelor.
Aussie bachelors and bachelorettes who want to be part of the series can register their details at dating.castasugar.com.