Ratings gold ... from left, The Voice's Keith Urban, Delta Goodrem, Joel Madden and Seal.
Seven danced. Nine sang. But when the ratings were delivered just after 8.30am this morning, it was Nine who got the last laugh.
On Logies night, a night where the TV networks historically lay down their arms, it seemed there was no love lost between bitter rivals Seven and Nine.
In the first big ratings showdown of the year, it was the new talent show The Voice which emerged triumphant.
The Voice was the most watched program last night with 2.1 million viewers.
Nine's telecast of the 54th annual TV Week Logie Awards also delivered big numbers, aided by The Voice as a lead-in, plus performances from Voice judges Seal, Delta Goodrem and visiting British boyband One Direction.
The Logies red carpet was watched by 1.8 million, and the telecast of the awards by 1.3 million.
Seven's Dancing with the Stars, counter-programmed against The Voice in an attempt to dampen its opening night, failed to do any real damage, delivering only 1.07 million viewers to Seven.
The post-Easter showdown has seen both networks wheel out serious artillery.
With the face-off between The Voice and Dancing with the Stars done, Seven will now follow with Australia's Got Talent and Nine with The Block and Celebrity Apprentice.
The relationship between the two broadcasters has always been a strained one, but the last year has been particularly hostile.
The gentlemen's agreement between all the commercial networks, under which they declare a truce of sorts for the telecast of the Logie Awards, exists in name only now.
Ten will join the fray in several weeks with a new season of MasterChef, bringing the total number of reality TV franchises on air simultaneously to six, and potentially diluting the commercial audience's viewing capacity even further.