All's fair in love and war, especially in the battle between commercial television networks for ratings supremacy.
Yet even a hardened general like the editor and publisher of Marie Claire magazine, Jackie Frank, admitted she was surprised but flattered by what she described as Nine's attempted spoiler of her exclusive interview with singer Pink.
''I was a bit shocked to see they're doing that,'' she said. ''In the magazine world, you just lose people if you did that.''
Frank's interview with the singer, who performed at the Sydney Entertainment Centre on Saturday, screens on Sunday Night on Seven.
The executive producer of Sunday Night, Mark Llewellyn, said the interview with Pink was a ''huge coup''.
''Jackie scored the interview and does a brilliant job. It is the most candid, warm and revealing celebrity interview I've seen in a long time,'' he said. ''Those who want fresh, not rehashed, will know where to come on Sunday night.''
Nine's 60 Minutes is also running a Pink story.
The show's executive producer, Tom Malone, said: ''Our story is new and contains exclusive material from Pink's current tour including footage from her Melbourne concerts, backstage with Pink and her team, and as she spends time with her family.''
Malone said the story had been planned for some time and was not a spoiler.
''On the contrary, Sunday Night has tried to spoil our stories three times this year, including … ripping off vision from the documentary of a woman suffering ovarian cancer,'' he said. ''On another occasion they plagiarised one of our story introductions word for word. It's very clear who's been copying who this year.''
The editor of Marie Claire since its Australian launch in 1995, Frank is a regular on Seven's Sunrise but said she was ''petrified'' about her first foray into television interviewing. ''I didn't want to muck it up for the network,'' she said.
Frank said the singer, who has sold more than half a million tickets for her Australian tour, spoke candidly and humorously about family life, her father and touring with two-year-old daughter Willow.
She told Frank about how both mother and baby had a ''meltdown'' after returning home from hospital and revealed she would like to follow Angelina Jolie's lead and surround herself with children and have a gay son.
Pink told radio listeners earlier this week she preferred Opposition Leader Tony Abbott over Prime Minister Kevin Rudd.
Frank said Pink was driven but down to earth, and is no different in public than she is among family and friends. She said the singer was a ''hands-on mum'' who had conservative family values.
''She is as neurotic as every other first-time mummy,'' she said. ''I found that really, really comforting.''