Scarlett Johansson stands by SodaStream
The actress continues her role as the global brand ambassador for SodaStream after the company comes under fire.PT1M32S http://www.canberratimes.com.au/action/externalEmbeddedPlayer?id=d-31lu2 620 349 January 29, 2014
The do-it-yourself soft drink maker SodaStream takes on Coke and Pepsi in its latest ad featuring spokesperson Scarlett Johansson. But the ad won't be seen by anyone during this year's Super Bowl broadcast — and it's not because ScarJo gets too sexy in it.
Fox allegedly killed the ad because it was "afraid of Coke and Pepsi", SodaStream CEO Daniel Birnbaum told USA Today.
Viral smash: Scarlett Johansson in the banned commercial. Photo: YouTube
“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn't mention a competitor? This is the kind of stuff that happens in China. I'm disappointed as an American.”
Ironically, in the ad, Johansson wonders how to get the video to go viral. Her idea is to don a provocative black dress and seductively sip fizzy water. Turns out, the company simply needed to get itself banned from the Super Bowl ad line-up. The ad has accrued more than 1.9 million views since its release on YouTube on Monday.
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