You're fired! Video mix-up reveals Apprentice victor

A ninemsn employee might be in the firing line today after accidentally posting a video online announcing the winner of Channel Nine's Celebrity Apprentice before it was due to air tonight.

The final, featuring contestants Ian "Dicko" Dickson and model Nathan Jolliffe battling it out for the crown of the reality show hosted by Mark Bouris, is due to air at 8pm.

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Celebrity Apprentice result still online

Video prematurely revealing the winner of Celebrity Apprentice could still be seen hours after NineMSN claimed it had been removed from its website.

But in an embarrassing blunder, a video was posted on ninemsn last night of the show's final scenes and the grand unveiling of the winner.

The Age has chosen not to name the winner but the video - entitled Celebrity Apprentice: [name removed] wins - was still available for viewing this morning.

A grab from the <i>Celebrity Apprentice</i> video posted online.
A grab from the Celebrity Apprentice video posted online. 

A Channel Nine spokeswoman acknowledged the mix-up.

“It is unfortunate," she said.


"Only 100 people viewed the video overnight. It was taken down at 8am and Mr Bouris will be firing someone at ninemsn!”

It's the second drama to hit ninemsn.com.au in as many months.

The contestants from this year's <i>Celebrity Apprentice</i>, with Mark Bouris (centre).
The contestants from this year's Celebrity Apprentice, with Mark Bouris (centre). 

During the Logies ceremony on April 15, the website reported that the Herald Sun had broken an embargo by accidentally publishing an article naming the winner of the Gold Logie before it was officially announced. However, the ninemsn.com.au article also named Hamish Blake as the winner while explaining what had happened.

Some people attending the awards ceremony, hosted by Channel Nine, subsequently learned on social networking sites who the winner was before it announced.

It's also a situation Jolliffe, who won The Amazing Race Australia last year with friend Tyler Atkins, should be familiar with.

That final was spoiled when Jolliffe's friend Lara Bingle let it slip during a radio interview who triumphed.