Channel Seven launched its 2013 ratings season in Perth with a star-studded soiree at Cottesloe's newly-refurbished Beach Club.
Delicacies and champagne were served throughout the evening but the hottest item on the menu was My Kitchen Rules judge Manu Feildel, who was there to hype up the hit show with Perth contestants Andi Thomas and Josh Maldenis and mother-daughter team Candice and Lisa Clarke.
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Manu Feildel enjoyed a visit to Perth last night while two WA couples debuted on Channel Seven's My Kitchen Rules.
Riding on a high after MKR's ratings coup over Masterchef, Feildel said the show's success was due to it having "normal" people.
"I think people can relate to it a lot more because they are normal people cooking in their own kitchen and who hasn't done that?" he said.
Feildel, who is staying in Cottesloe with girlfriend Clarissa Weerasena, laughed off the attention and marriage proposals lavished on him and fellow judge Pete Evans by fans of the show.
"It's funny, it's nice to be liked, I suppose, but I won't be getting married soon," Feildel said.
He denied that jewellery designer Weeranesa had dropped any hints about what she wanted in her own engagement ring and said "we are happy the way we are now".
Perth pair Andi Thomas and Josh Maldenis spent the evening fielding text messages from family and friends as their episode played out on-air.
"We really stuffed up in the first episode but we get better and better," Thomas said.
"The instant restaurant didn't go to plan; there were some definite stuff-ups."
She cringed over the "dating hipsters" label they had been given on the show, but said it wasn't too strange watching the show back because "what you see on the television is what we're like in real life, we're not putting anything on".
A surprise performance from X Factor winner Samantha Jade delighted guests and among the 150-strong crowd were Seven's Angela Tsun and Mark Gibson, 96FM's Ian Blackley, Carmen Braidwood and Mark Pascoe, 6IX's John Burgess, former MKR contestant Daniela Pirone, Mix 94.5's Fred Botica, Paul Shepherd, Dean Clairs, Shane McFarlane and Kymba Cahill, 92.9's Paul Hogan, Lisa Fernandez, Troy Nelson and Ross Wallman and boutique owner Zara Bryson, who had styled the slender singer for the night.
Basil Zempilas played MC for the evening and introduced Seven Network chief executive Tim Worner, Seven Perth managing director Mario D'Orazio and Seven West Media chief executive Chris Wharton, who nodded to Seven's initial success in 2013, before moving to a show reel of Seven's upcoming offerings.
Firm favourites My Kitchen Rules, Downton Abbey and Revenge featured heavily on the reel, which also introduced newcomers including home renovation show House Rules and celebrity diving school Celebrity Splash.