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Didier Cohen.

I've got a theory that the less attractive you are, the more outraged you tend to get on the internet and vice versa.

Prove me wrong.

From my observations of social media, models and beautiful people tend to spend a cumulative total of 10 minutes a day Instagramming cool pictures of themselves in hats, then tweet inspirational quotes from people smarter than them.

Ugly and/or fat people spend multiple hours ranting about their or society's "issues", gadgets, games, reality TV and how lame models and beautiful people are.

I might be wrong but I don't reckon a bloke like Didier Cohen (pictured) spends too much time venting on Twitter about his iPhone battery life or, for that matter, men's rights in the modelling industry and the gender pay discrepancy for blokes on the catwalk.

Someone recently sent me a link to a story about Cohen, 27, who's apparently just landed a gig judging on Australia's Next Top Model, so I Googled pictures of him and came away with the overwhelming impression he probably doesn't struggle for female company.

Cohen's not my type but, even as a heterosexual male with ample bogan tendencies, I can see he has a look that would be attractive to many people (women, men and fluffy animals alike).

I'll also admit to some uncomfortable moments of envy, seasoned lightly with despair, that this fella gets to go out on a Friday night looking like this, while I have to make do with the head pictured at the top of the page.

I'd wager Cohen's got very much the same relationship with his beauty as do many young, gorgeous women - mostly grateful, sometimes insecure, but much happier to be attractive than not.

I'm sure he wishes more people took him seriously (don't we all?), didn't prejudge him just because he's ridiculously handsome but, in the end, the folks who know him, know him and the rest who think he's a himbo don't matter.

It's the deal life strikes with beautiful people: they get to be beautiful, we get to resent and dismiss them as stupid. Cohen gets attention, we get Twitter where we wail for attention.

It would be great if life wasn't this way, but it's been so at least since we started writing stuff down in cuneiform - and I guarantee the scribes and priests who knew that sort of thinky stuff in Sumeria weren't the greatest sorts.

The power of beauty - the primal attraction we have to it, which drives our desire to be beautiful too - is why there's a cosmetics industry, a fitness industry, a plastic surgery and porn industry.

It's also the reason behind the emerging "ugly industry" - where people who wish they were more beautiful bemoan the unfairness of beauty through the media and internets.

You can't click on a mainstream news site nowadays without being met by 'commentary' about the pressures society places on certain groups to look a certain way, the writers often presenting their preoccupation with their own attractiveness as some kind of anti-"lookism" activism.

More often than not, they are people so obsessed with the way they look (or do not look), they've rationalised their self-absorption as resulting from a larger social problem.

Of all the challenges facing this world - the ancient awe of beauty and people striving to be beautiful is the least of our worries.

There is nothing new about it, but because secular humanism has slaughtered every other god and belief system, there seems to be an increasingly sincere effort by some people to position beauty and youth as the latest dark overlord oppressing our lives.

The truth is, without vanity, beauty is a footnote in most people's existence. They lick their thumb and move on to the next page of life.

In many ways, the railing against the injustices of beauty is, to the ugly person, what quoting Nelson Mandela is to your average model; an attempt to project a depth that's not possible thinking so much about yourself.

You can follow Sam on Twitter here. His email address is here.