There's a message there somewhere
There's a message there
Good old-fashioned spin doesn't work any more - what's needed is more mumbles and less cohesion. A beginner's guide to implementing a no-bad-news message. By Rocco Fazzari.
March 6, 2014
The government has had to wear much bad news lately with manufacturing jobs going and car makers exiting.
Maybe one way to cushion the blow would be to adopt Scott Morrison’s strategy on boat arrivals - say nothing.
Undemocratic perhaps, but there are ways of delivering the message and allowing voters to decipher it.
Good old-fashioned spin doesn't work any more – what's needed is more mumbles and less cohesion.
This week’s video goes to the other extreme and provides a beginner’s guide to implementing a no-bad-news message.