BlackBerry gets biggest order ever
Revealed: BlackBerry CEO Thorsten Heins shows off the Z10, left and Q10. Photo: Reuters
BlackBerry says it has received an order for 1 million of its new smartphones, marking the largest ever single purchase in the company's history.
The Canadian company is relying on the redesigned BlackBerry 10 to fuel a comeback. The pioneering brand lost its cachet not long after Apple's 2007 release of the iPhone, which reset consumers' expectations for what a smartphone should do.
BlackBerry unveiled the new operating system and BlackBerry Z10 and BlackBerry Q10 devices in late January. The Z10 is available for purchase in a number of markets around the world and will be available in the US this month.
The company did not disclose who placed the order, but said Wednesday that it came from one of its established partners. It did not disclose whether that is a reseller or a corporate client. Shipments would begin immediately.
"An order for one million devices is a tremendous vote of confidence in BlackBerry 10," said Rick Costanzo, EVP global sales, said in a statement.
BlackBerry issued the statement just ahead of its quarterly earnings report on March 28. It has been on a highly orchestrated PR drive to drum up support for its revamped range, as it desperately tries to reverse its decline. Earlier this week, the company was believed to be in acquisition talks with computer manufacturer Lenovo.
The company's shares jumped 77 cents on the news, or more than 5 per cent, to $US15.24 in late trading Wednesday. It has more than doubled since autumn on the anticipation surrounding its new devices.