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Do-it-yourself gaming software launched

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Creative play ... Instinct Entertainment director Dan Milward has a new spin on online gaming.

Creative play ... Instinct Entertainment director Dan Milward has a new spin on online gaming. Photo: Fairfax New Zealand

New Zealand company Instinct Entertainment is bringing computer game creation to the masses with the launch of software that lets them make their own online fun.

Director Dan Milward said the Gamefroot game creator was completely web-based, so budding designers did not need to download any software to their computers.

Users could create 2D platform games using pre-loaded and/or original tiles, objects, characters, backgrounds and music.

The software also included tools that let people create commands and rules to dictate how their game unfolded.

Once a game was created users could play it online or through an app on their iPhones, and share it with friends – including through Facebook.

Milward had the idea for Gamefroot after an unsuccessful games pitch to a Chinese firm.

"They said we were too small. They wanted 100 games a month and us to commit to a certain amount of revenue. I thought, `What if we could harness the power of everybody who wanted to make games?'."

The software, which had already been used to create games, was free to use but the company had plans to monetise it, Milward said.

That could include converting games into iPhone apps and sharing revenues with creators.

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2 comments

  • > users could play it [...] through an app on their iPhones

    Wouldn't that be in violation of Apple's terms of service? I thought Apple wouldn't allow anything on the iPhone which would run arbitrary code?

    Commenter
    Steve
    Date and time
    May 01, 2012, 7:43AM
    • Can't wait for an Android version.

      Commenter
      HBG
      Location
      Newcastle
      Date and time
      May 02, 2012, 4:14PM
      Comments are now closed
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