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RIM may lose more ground in smartphone market: analyst


Analyst skeptical of BlackBerry-maker's plans.

The BlackBerry PlayBook tablet.

The BlackBerry PlayBook tablet. Photo: Bloomberg

Struggling BlackBerry-maker Research In Motion could well cede a much larger chunk of market share in coming months, RBC Capital Markets analyst Mark Sue warned on Monday, the eve of the company's annual BlackBerry World showcase.

"In the ever competitive smartphone market, Nokia, RIM, Motorola, Sony, LG, and a slew of others are donating market share, while Samsung and Apple continue to gain market share," Sue wrote in a note to clients.

Sue said that although RIM is set to launch a new generation of BlackBerry 10 smartphones later this year, the company could soon see its share of the global smartphone market dip below 5 per cent.

RIM had an 8.8 per cent slice of the global smartphone market in the fourth quarter, according to research firm Gartner, down from 14.6 per cent a year earlier. Apple and Android smartphones accounted for almost three-quarters of the market, up from less than half a year earlier.

Sue, who has a $US13 price target on shares of RIM, also moved the stock to the "speculative risk" category from the "average risk" category.

RIM shares closed at $14.30 on Nasdaq on Monday.

Sue's warning came a day before Tuesday's start of RIM's big annual BlackBerry World event in Orlando, Florida, where the company is expected to launch more applications for its devices and reveal a plan to reverse decline.


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5 comments so far

  • I'm not sure who RIM was telling to 'WAKE UP' but for the sake of their investors, I hope it was themselves.

    Date and time
    May 01, 2012, 12:24PM
    • Wake up RIM!

      Dud phone, dud Tablet, using the Titanic OS where the direction you're heading is down.

      Rim job
      Date and time
      May 01, 2012, 1:04PM
      • The 'Wake Up' campaign reeks of fear to me. It's like the ugly child in the play ground screaming at the top of their lungs because no-one wants to play with them, making all those who might have wanted to play with them turn their backs.
        This company has been a one trick pony all along, and has failed to evolve, the same as nokia... it's just a matter of time before they are bought for $1 by one of the other manufacturers to secure a single patent that is worth something.
        I have felt a little sorry for RIM as they struggle (not enough to buy their products), but with the latest marketing campaign, they have lost any dignity and any sympathy from me.

        Thinking Man
        Date and time
        May 01, 2012, 3:14PM
        • The BlackBerry Torch 9860 is simply the worst consumer product ever launched.

          For example, on a bad (well most days are bad) day, if sending say a 2 sentance email, you would change languages maybe twice. OK if you are multi linguial, however if you speak say less than 20 languages, changing back could be frustrating. A quick call (from another phone to helpdesk) may help you back on track till your next email.

          Older BB's were extremely efficient email devices, but the Torch 9860 is a train wreck.

          Pick -up an Apple or a Samsung and your on your way.

          Pick-up a BB Torch and you can spend many hours fixing the thing.

          BB is now a complete disaster, and given the pain and loss inflicted on previously loyal customers that brought their touch screen products, the inflicted damages on customers is just too much.

          Apple and Samsung actually work!

          BB is dead and has passed their chance to wake up.

          Matt Sydney 123
          Date and time
          May 01, 2012, 9:30PM
          • RIM is like one of those case studies you read about in business courses. How does a company go from being ubiquitous, iconic and cutting edge one minute to being irrelevant, out-of-touch and uncompetitive in the space of a year or two.

            Arrogance? Ignorance? Stupidity? Who knows?

            Date and time
            May 02, 2012, 8:34AM

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