Twitter executives have been urged to "screw Sydney" and set up shop in Victoria as Melburnians urge the social media giant to ditch the harbour city and head south.
The US-based micro-blogging firm is expected to shortly confirm that it's opening new corporate offices in Sydney - its first ever full-time presence in Australia.
Speaking after a visit to Twitter's San Francisco headquarters, deputy opposition leader Julie Bishop said the move was "imminent".
But soon after the news emerged on Friday, Melburnians launched a charm offensive to woo Twitter's bosses to the bright lights of Victoria's capital city.
It would be perhaps less Silicon Valley, more Silicon Alleys if Twitter performed a surprising U-turn and decided Melbourne, famed for its laneways, was the place to open its new offices.
Pyrmont, in Sydney's inner city, is looking the more likely destination.
Nonetheless, Melburnians were giving it a red-hot go.
"They'll get shot in Sydney or drown in the harbour," one Melbourne-based user wrote.
Another added: "Screw Sydney, set up shop in Melbourne."
Plenty tried to extol the southern city's plus points.
"We're more dynamic, cosmo & genuine"."
One person went for the sexy option: "We are really, really, really, genuinely really goodlooking".
A couple of people started hashtags, #twitter4melbourne and #twittercometomelbourne among them, to try and get the topic trending.