Innovative e-commerce company Zappos is vowing never to post another job ad or send another rejection email using an "inhumane rejection template".
The Las Vegas-based online shoe and clothing store has announced a shake-up of their recruitment process, abandoning job postings in exchange for a series of social networks to gather with aspiring employees.
Recruitment consultant Stacy Donovan Zapar shared the decision to end the job posting for Zappos in a post on professional social network LinkedIn.
"I'm happy to announce that Zappos has launched a new careers site and officially turned off job postings. Gone. Poof. Done," Ms Donovan Zapar wrote.
While the change will boost the reach and slash the processing time for the recruitment team, senior HR manager Michael Bailen describes the move as a bid to get away from the transactional and one-sided nature of recruitment.
In a post on recruitment blog ere.net, Bailen described the job ad process as "fundamentally broken" and in need of a complete overhaul.
"By removing the redundant nature of screening, reviewing, and rejecting candidates, we will redirect that energy into creating proactive pipelines of talent. When our managers have an opening in the future, we'll already have Insiders (aspiring employees) pipelined, pre-qualified, and ready to be interviewed," Bailen wrote.
According to Bailen, the online clothing and shoes company received more than 30,000 job applications last year and hired only 1.5 per cent, spending only a few seconds on each application.
The move to "put people first" in their hiring process is a continuation of their company mission, pioneered by chief executive Tony Hsieh to "deliver happiness".
Aspiring employees are encouraged to create a video cover letter and connect with the Zappos team on external social networks, such as Twitter and on Google Hangouts.
The candidates will be able to gain access to information and discussions to give a more detailed picture of the company.
Zappos is well known for its focus on company culture. CEO Tony Hsieh describes the company mission as "delivering happiness".
It employs more than 1300 people and was bought by online retailer Amazon for $US850 million in 2009.
In 2008, Zappos launched an annual offer to pay employees to quit their jobs in a bid to weed out employees who weren't passionate about the company.
In April 2014, parent company Amazon announced plans to replicate the initiative, which pays staff an additional month of their salary.